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Address: Airport City Belgrade, Tadije Sondermajera 11, 11070 New Belgrade, Serbia

Phone: + 381 11 22 58 777
+ 381 11 22 81 969

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Retail Agency

Services

Retail Agency

Creating stronger retail destinations and connecting brands with the right locations.

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Key Contacts

Goran Živković

Partner I Regional Managing Director

goran.zivkovic@cw-cbs.rs

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+381 11 22 58 777

From urban high streets and shopping centres to retail parks, lifestyle destinations and mixed-use developments, the retail market is evolving rapidly. Changing consumer behaviour, new technologies and shifting shopping preferences are reshaping how brands choose locations and how destinations attract visitors. We help clients navigate these changes and convert market dynamics into clear real estate opportunities.

Our Retail Agency team combines in-depth local market knowledge, strategic insight and hands-on retail expertise to support landlords, investors, developers and retailers in making informed property decisions. We identify opportunities, define effective retail strategies and connect assets with the brands, concepts and occupiers that can strengthen long-term performance.

Our services cover the full retail property lifecycle, from market analysis, project positioning and tenant mix definition to leasing, tenant representation, negotiations and asset repositioning. By combining market intelligence with a detailed understanding of consumer behaviour, competition and catchment areas, we create strategies that improve retail performance and generate long-term value.

Our Services

  • Market & competition analyses
  • Strategic retail advisory
  • Retail leasing and brokerage
  • Tenant representation
  • Tenant mix and retail concept development
  • Catchment, demographic and market analysis
  • Retail project positioning and repositioning
  • Multi-store expansion and roll-out strategies
  • Retail property sales and acquisitions
  • Lease negotiations and renewals
  • Leasing and marketing strategy

How We Add Value

Market Intelligence – In-depth analysis of market trends, competition, consumer profiles and catchment areas to support informed decisions.

Development Advisory – Clear recommendations on retail concept, tenant mix and positioning, budget and rent estimations, leasing & marketing strategy, pre-rental and rental of retail spaces

Leasing Performance – Targeted occupier strategies that support faster leasing, stronger occupancy and improved rental performance.

Tenant Representation – Location strategy, site identification and commercial negotiations aligned with retailers’ expansion plans.

Asset Performance – Repositioning, refurbishment, layout optimisation and re-leasing strategies that improve existing retail assets.

Market Entry & Expansion – End-to-end support for international and local brands entering new markets or expanding their retail networks.

Delivering Results

We act as trusted partners and advocates for tenants and landlords, aligning every real estate decision with business strategy, market potential and long-term value creation.

By the Numbers

20+New brands introduced to the market
11Exclusive retail park mandates in Serbia
20+Development advisory studies for retail projects across the Balkan region
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