Our CFO Mirjana Radjevic participated as one of the panellists at the Menadžment Centar Beograd (MCB) 11th CFO & Controlling Congress, contributing to the discussion on the topic “Pricing in Times of Inflation”. This year’s congress focused on the evolving role of CFOs as strategic business partners, the digitalisation of financial operations, risk management and data-driven decision-making. Through dynamic discussions and interactive panels, participants explored some of today’s most relevant business topics, including AI, ESG, M&A and cash flow optimisation. It was a great opportunity to exchange insights with industry professionals and discuss how companies can navigate market challenges and build resilient business strategies in an increasingly complex environment.