{"id":15085,"date":"2020-08-24T14:51:17","date_gmt":"2020-08-24T14:51:17","guid":{"rendered":"http:\/\/cw-cbs.rs\/?post_type=case_studiescbs&p=15085"},"modified":"2020-08-25T07:22:06","modified_gmt":"2020-08-25T07:22:06","slug":"central-garden-beograd","status":"publish","type":"case_studiescbs","link":"https:\/\/cw-cbs.rs\/en\/studije-slucaja\/central-garden-beograd\/","title":{"rendered":"Central Garden, Belgrade"},"content":{"rendered":"

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Client<\/strong><\/p>\n<\/p><\/div>\n

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AFI Europe and Shikun&Binui Group<\/p>\n<\/p><\/div>\n

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Description<\/strong><\/p>\n<\/p><\/div>\n

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Central Garden is the first condominium in Belgrade downtown, located in-between the streets of Dalmatinska, Stanoja Glavasa, Kneza Danila and Starine Novaka, totalling 100,000 sq m and comprising 500 apartments, office tower of 16,000 sq m, inner private park of 2,600 sq m, numerous retail facilities on the ground floor, central reception, 24\/7 security and professional maintenance.<\/p>\n<\/p><\/div>\n

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Size<\/strong><\/p>\n<\/p><\/div>\n

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100,000 sq m<\/p>\n<\/p><\/div>\n

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Assignment<\/strong><\/p>\n<\/p><\/div>\n

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CBS International is engaged as Exclusive Sales Representative of the investors <\/p>\n<\/p><\/div>\n

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Provided services<\/strong><\/p>\n<\/p><\/div>\n

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Initial Development Advisory,<\/strong> including the advisory on the project structure, unit mix, size of each structure\/type of unit, quality of finishing works, supporting amenities<\/p>\n

Market Research and Valuation services <\/strong> throughout the whole planning and sales process<\/p>\n

Sales strategy definition <\/strong> – Sales process planning, definition of the Pricelist for each unit separately, setting up the sales house, definition of all supporting documents<\/p>\n

Exclusive Sales Representation Services <\/strong> team of 6 members dedicated to the project, working in the sales house on the construction site<\/p>\n

Full Marketing Campaign <\/strong> involving copyright, design and production of all marketing materials, setting up and managing full advertising and PR campaigns, event management, PR events and all other related activities that are tailor-made for Central Garden

\n\t\t\t\t\t\t\t\t\t\t\tClose collaboration with the legal team on design of Reservation, Pre-Agreement and SPA templates
\n\t\t\t\t\t\t\t\t\t\t\tClose collaboration with the banks for coordination of credit buyers
\n\t\t\t\t\t\t\t\t\t\tRegular monthly sales reports sent to investors with sales analysis, evaluation of the achieved targets and revenues.<\/p>\n<\/p><\/div>\n

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Progress and results<\/strong><\/p>\n<\/p><\/div>\n

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The construction works and sales process commenced in January 2015.
\n\t\t\t\t\t\t\t\t\t\t\tThe first phase of 89 units completed in September 2015, 4 months prior to the deadline. All units were sold within the course of 6 months from the start of the construction
\n\t\t\t\t\t\t\t\t\t\t\tThe second phase with 89 units \u2013 all sold, completed in June 2016, also finished 4 months prior to the deadline
\n\t\t\t\t\t\t\t\t\t\t\tThe third phase of 129 units completed in November 2017, also fully sold out.\n\t\t\t\t\t\t\t\t\t\t<\/p>\n

The forth phase totalling 67 units started in May 2017. It comprises two buildings out of which the first one is being completed in April 2018, all apartments being sold out fully, whereas the final building within the complex is set to start construction in May 2018. The
\n\t\t\t\t\t\t\t\t\t\t\tThe list for interested parties for the final building amounts 5 times more interested buyers than the number of units.\n\t\t\t\t\t\t\t\t\t\t<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

<\/p>","protected":false},"excerpt":{"rendered":"

Client AFI Europe and Shikun&Binui Group Description Central Garden is the first condominium in Belgrade downtown, located in-between the streets…<\/div>Learn More<\/a>.","protected":false},"author":1,"featured_media":15087,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","format":"standard","meta":{"footnotes":""},"yoast_head":"\nCentral Garden, Belgrade - CBS International<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cw-cbs.rs\/en\/studije-slucaja\/central-garden-beograd\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"[:sr]Central Garden, Beograd[:en]Central Garden, Belgrade[:] - CBS International\" \/>\n<meta property=\"og:description\" content=\"Client AFI Europe and Shikun&Binui Group Description Central Garden is the first condominium in Belgrade downtown, located in-between the streets of Dalmatinska, Stanoja Glavasa, Kneza Danila and Starine Novaka, totalling 100,000 sq m and comprising 500 apartments, office tower of 16,000 sq m, inner private park of 2,600 sq m, numerous retail facilities on the [...]Read More...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/cw-cbs.rs\/en\/studije-slucaja\/central-garden-beograd\/\" \/>\n<meta property=\"og:site_name\" content=\"CBS International\" \/>\n<meta property=\"article:modified_time\" content=\"2020-08-25T07:22:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cw-cbs.rs\/wp-content\/uploads\/2020\/08\/Central-Garden-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"857\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/cw-cbs.rs\/en\/studije-slucaja\/central-garden-beograd\/\",\"url\":\"https:\/\/cw-cbs.rs\/en\/studije-slucaja\/central-garden-beograd\/\",\"name\":\"[:sr]Central Garden, Beograd[:en]Central Garden, Belgrade[:] - 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